Meet our team

Sherida Hines is the dynamic founder and CEO of B.E.A.T, bringing a visionary approach to empowering women and communities. She is also the owner of Transformations Events & More, Spin Da Block 360 Booths, and Her Private Garden Spa, showcasing her diverse entrepreneurial spirit. In addition to her business ventures, Sherida founded Transformations For You, a nonprofit dedicated to assisting troubled youth. Her leadership and passion for making a difference are evident in every project she undertakes. Sherida's commitment to excellence and community upliftment sets her apart as a true catalyst for positive change. Her multifaceted roles and unwavering dedication continue to inspire those around her.

Yvon Evans, owner of R.A.W Dance Studios, serves as our CFO and Executive Secretary. Known for her unwavering dedication, Yvon’s motto is “she bleeds B.E.A.T.” Her financial expertise and passion for dance make her an invaluable leader within our organization.

Dr. Patricia Sanders, owner of Passionate Pats Nonprofit and Passionate Pats Catering, is a dedicated team leader and executive board member. Her dual expertise in nonprofit management and culinary arts brings a unique and valuable perspective to our organization. Dr. Sanders' passion and leadership are essential to our mission and community impact.

Cazandra Hutchins, owner of Cakes by Cazzie Baked Goods & More, is one of our founding members and a dedicated team leader. Her passion for baking and commitment to our mission have been integral to our growth. Cazandra's leadership and creativity continue to inspire our community.

Atavia Mathis, owner of Upscale Transformations Beauty Bar, is an exceptional team leader and valued executive board member. Her leadership and vision have been instrumental in driving our initiatives forward. Atavia's dedication to beauty and empowerment inspires everyone in our organization.coaching women to achieve their business goals in competitive markets.

Brandy Heard, the owner of Heard It All Cleaning Service, has been a dedicated member of BEAT since 2023. With a passion for community service and empowerment, Brandy brings valuable insight and commitment to the board. Her entrepreneurial spirit and leadership are key assets to our organization.

Arisha Delaney, owner of Waisted by Risha, leads our B.E.A.T Midwest chapter with enthusiasm and dedication. As an entrepreneur specializing in waist beads and more, Arisha combines creativity with leadership. Her commitment to empowering women is a cornerstone of our community's success.